New York Times food writer Mark Bittman penned his last regular column in September this year, explaining that he intended to join the world he covered — this time as a participant as part of a year-old startup, rather than an observer. On Monday Needham startup Purple Carrot announced that Bittman would join their team. The company designs vegan meals and ships the ingredients and recipes weekly to subscribers. The New York Times notes that neither founder Andrew Levitt nor Bittman is a vegan or vegetarian: “Rather, they are what Mr. Bittman has termed ‘flexitarians,’ meaning they eat mostly plant-based diets with occasional meals with meat.”
- Source: Nytimes
